How do your media products utilize new technologies?

Finalcut pro was the key program used for the making of my horror trailer. With this program, I was able to adjust the light settings and put filters into each shot to make it appear much more like a horror trailer. In the image shown, there is an example of the layers that are possible to put into the trailer allowing for useful effects like dissolving. I feel that this is the main piece of new technology that I have learnt the most from. Being able to put a filter over a shot or fade from one shot to the next are merely examples of the things I have learnt from simply operating this program.

Garageband is another program, very similar to Finalcut Pro which allowed me to create a soundtrack to attach to my trailor. It was easy to use and proved extremely useful during the editing process when it came to giving the trailor an atmosphere. Although my soundtrack sounded very dream-like, I still feel that the effects it created were truly amazing.

Adobe Photoshop CS4 is the core program for the creation of my ancilliary products. In comparison to having used this program with my previous coursework assignment, I feel that my skills with it have improved. Whereas before I was learning how to use the tools of Photoshop, with the ancilliary product it was the chance to use what I had learnt from the previous assignment and improve my creativity and knowledge of the tools. This proved particularly successful, in my opinion. In the image I have provided, it shows my film poster that I developed using lighting effects and the layering of different images and contrast effects. I definitely feel that I have improved my skills with Photoshop.

Youtube is an example of how new technologies can be used in distribution campaigns, a few films have been advertised virally over the internet via youtube due to its immense popularity and use. By putting my horror trailer on the site, I have shown how new technology can be used in this way.

Other technologies I have used is blogger, this is the core site for presenting and working upon this assignment. It has proven already to be much more convenient to use than simply writing an essay, I have been able to input various images with ease and organise my work. A feature I found particularly useful and appealing was the means of labelling posts. This proved useful in the organisation of this assignment and so I feel that this is an ideal example of how i have used new technologies.

HEL Ancilliary Poster (first draft)

This is my first draft of my ancilliary poster. I removed the eye from a photo I took during the filming process of my trailer and placed another photo of one of the key scenes behind it. I think this is quite good as it resembles some other film posters whilst keeping some uniqueness. I used a scribbly font for "The horror within" text to give it a panic look. One thing I am unsure about is the use of the red glow for the title of the film on the poster. Whilst it looks appealing, it seems to spoil the effect of the gradient overlay. I love the use of a cracked effect on the title as it looks almost blood splattered and therefore a key signifier of the horror genre, so people will know what this film is.

Research for Ancilliary Magazine Cover (EMPIRE)

What I like about this film magazine cover is the use of the coloured bars highlighting the side-headlines. I may be able to utilize this within my ancilliary product. Also, the use of red text is ideal for advertising a horror movie and so could be put to good use. The masthead "EMPIRE" is a fairly well recognised label and I think it would be good to replicate a distributor's marketing campaign by using such a label.

What have you learnt from your audience feedback?

There were equally, as expected, positive and negative points made by the audience of the screening of my trailer. There were many positive comments on the use of the demonically possessed girl crawling out of the cupboard. Although, what it was about the girl that people said was good, they were unclear about. Similar opinions were made about the scene with the bed strangling and blinking effect in between some shots. A few people made a comment on the demonic eye make-up, saying that it had a truely horrific look to it. The candle light was said to be very effective for motivated lighting, as with the torch-light in the woods. But there were some issues with other shots being too bright in daylight. The mirror writing was said to be very good as well, but no specific points were made as to why. However there was a negative point made about the mirror shot, apparently there was not enough time to see what the girl was writing. This would be something to think of if I do something like this in the future. The use of night vision was said to be effective in combination with the motivated lighting as it gave the trailer some added darkness to go with the dark theme. A positive link to the use of night vision was the way the audience complimented on the transition from indoors to outdoors, however a negative was that some of the daylight shots, i have mentioned before, were too bright and therefore spoilt the quality of the shots. The point of view shots, as the audience explained, were very effective at putting them in the place of the villain and the main protagonists at the same time. Mostly due to camera angles and movements like the freehand crabbing and camera lift from the floor. The audience also commented on the effectiveness of the tease itself. They said how they wanted to find out what this entity was that was featured in the trailor and how the story would turn out. This I found particularly reassuring that I had achieved what the trailor was meant to do. These points I shall be sure to keep in mind if I do another production like this in the future.

Like with any critique, there were some negative points. There were some issues concerning the inter-titles, the audience said that they appeared too much like they belong to another genre. Particularly, the audience was unsure about the quality of using the flashing title montage of "blood, death pain and demons", they seemed to think it didn't stand out very well and also that they didn't get the chance to read it properly. There were several complaints about the narrative of the trailer. There was no particular storyline evident from the trailer and characters seemed to be cropping up randomly making it hard to keep track of the villains and the protagonists. Sound-wise, complaints were few and far between, but there was a point which an audience member made about the music being more dream-like than horrific. Personally I feel that the music was supposed to be mysterious, but its the audiences' opinions. Another point made to sound was the use of the screams sounded too artificial and therefore gave the trailer a slightly artificial sound. To conclude I think I need to think more like the audience when creating products like these, but I shall definitely consider these points in any possible future production.

How effective is the combination of your main product and ancilliary texts?

My ancilliary products are, as they are meant to be, representative of my teaser trailor. Yet there are some things which I feel are lacking between the three products which connects them. An example of this would be te use of a tag line. My poster is the only one of my products which has a tag-line for the film. Neither the trailor nor the magazine front cover contains the line. I wonder if perhaps this would cause some confusion within the audience. I feel that the use of the image of the horrific silhouette was particularly useful as a core image but cleverly utilised to the extent that the actual horror figure wasn't revealed. All three of my products have this image which picks up a clear link between them which the audience may be able to identify. The colour scheme of the products I feel vary slightly. The trailor appears to be extremely dark, along with the film poster, however the magazine colour appears to be much brighter than the other products and may confuse the audience slightly. If the front cover is different to the other two products, it would be possible that the audience would mistake it for a different film were it not for the title. I also need to take into account the fact that a distribution company does not have control over the magazine covers, but I feel that my front cover is representative of this, having one image connecting the three.
Personally, I feel that the combination of my products could have been better, but still, when put into action could prove to be useful in a marketing campaign. With the use of a popular film magazine and a fairly eye-catching poster, it would at least draw an eye or two into looking at the film. My trailor, I feel, is the best out of the three products simply for the fact that there is much more in it and that when in a cinema through a trailor-run, the audience would have nothing to do but to watch it. Overall, I think that the combination of my three coursework products in a marketing campaign was a marginal success despite some of the small issues.

Original Images

Ancilliary Product: HEL Film Poster (Version 2)

Ancilliary Product: HEL Magazine Front Cover

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I feel that my trailer utilises some of the conventions of horror movies. One in particular is the use of point-of-view shots to put the audience in place of either the monster or the main protagonist. In the case of my trailer, the audience is put in the places of both protagonists at least once. We used the protagonist's point of view to put the audience watching the creature coming out from the cupboard, we also then used the point of view of the monster when watching the girl take the necklace from the grave and hiding amongst the trees.



I also noted the use of different levels within the buildings as a place of hiding and fear, I used this in the shot of the girl being dragged into a dark basement. Other films use different levels in buildings as places to hide secrets, for example in "Haunting in Connecticut" with the autopsy room being in the basement. The use of mirrors and windows is an interesting convention in the mise-en-scene of many trailers, they are useful items when it comes to camera angles and jumpy moments. For example, in my trailer i used a mirror to cast the reflection of the demonic girl standing in the corner whilst the other girl was writing on the mirror, I believe a similar effect was used in "Unborn" with the little boy in the mirror.
Windows wasn't a hard thing to choose for the trailer. We used a reference from "The Hills have Eyes" with a boy jumping at the window of the caravan. It was simple to replicate and add more fear into it by adding darkness. The use of light was extremely difficult during the production of the trailer, however, we utilised brighter light for silhouettes to cast horrific shadows, such as the cloaked demon in the corridor, whereby the sillhouette hid the face adding mystery and uncertainty.


I believe this is also used in "The Exorcism of Emily Rose" with the demonic silhouette against some dim light. One very interesting light technique we used which is used in many horror movies is torch-light or candle light, both are used in the trailer, more signoficantly, the torch light was used to show one of the demonic girls standing by a tree and then disappearing. This is a way of showing the audience's focus. Candle light is a good eery light to cast interesting shadows and effects around a shot. Camera angles are used effectively in a majority of horror movies, such as canted angles, low angles and high angles. each of them with their own connotation of the position of the characters on screen. In my trailer, I have tried to use as many canted and low angles as possible to show the demons and monsters in dominance, which, in most films, is the case. One example of a low angle would be when the demon is walking down the corridor, the camera angle is low which is also to put the audience in place of the main protagonist and show that the demon is the superior figure within this shot. Another example of low angles is the shot of a girl walking down a wooded path carrying a shovel, which I thought was an interesting concept to showing the girl as intimidating. One aspect about my trailer does follow a convention of the teaser trailers is the length. A typical teaser trailer canvary from a minute to 1.5 minutes, my trailer lasts for one minute and it doesn't reveal too much of the narrative in that time, leaving many questions to be answered upon watching the film if there was to be one. However, one of the conventions of teaser trailers is to have a climactic soundtrack nearer the end, my trailer has a fairly dream-like sound-track throughout with some added booms, however, I have added a heartbeat to the soundtrack which speeds up as the trailer progresses, whether or not it makes any difference I shall leave to the audience.These factors all contribute greatly to horror and I feel that my trailer utilises these conventions effectively to create horror at its best.

Main Product: Hel Teaser Trailer

Group Production Synopsis, "HEL"

Sarah, a devout Christian, is at a church graveyard after the funeral of a relative. On her way out, she notices an ornate crucifix neckalce upon one of the tombstones. She looks about to check nobody is there and places the crucifix around her neck. As she walks away, she catchs a glimpse of a cloaked figure emerging from the corner of the church. Thinking nothing of it, she leaves.

Things, however, begin to worsen as she is seeing this cloaked figure everywhere, but with nobody reacting to it or even noticing it. As she begins to think she is going insane, she starts doing some research into what this cloaked figure could be. Not believing in ghosts, she turns through the internet at various websites only to find that the thing stalking her is the Norse God of Death, HEL. A malevolant demon capable of possessing living human beings and torturing them to death and beyond.

As her friends and family succumb to possession from this evil, she realises what she must do, return the crucifix or accept her demise. Returning to the graveyard she must confront the God and attempt to return the crucifix to where she found it. One way or another, it will end where it began...

Audience Research: Where and How the Audience watch Horror

This pie chart shows how the audience tends to watch horror movies and it appears that DvDs is the key media outlet for horror movies.

Audience Research: Age of Audience

This chart looks at what age the target audience is for horror movies. Being in a college, it is unlikely to find people over 20 and expected that the highest age frequency would be 17 yr olds. But, the assumption of age is that mostly people of the age 15-early 20s are the ones that go to horror movies most. So that age boundary is definitely one we will use.

Audience Research: Females liking Horror Movies

This pie chart shows how many of the females in our target audience like horror films. It is pretty evident, after looking at the male likeability, that females are not as interested in horror movies as males. This supports the general assumption that females are not a ain target audience for horror movies. However, considering the fairly large percentage of females that said yes or sometimes to liking horror movies, we can include them into our target audience.

Audience Research: Males liking Horror Movies

This pie chart shows how many of the males in our target audience like horror films. As was expected, a large majority of males said that they liked, or sometimes liked, horror movies. This supports the assmption that males are a much more sought after target audience than females. So a male target audience is definitely one to use.

Audience Research: Frequency of Viewing

This is how often our Audience watches horror movies. By the looks of the chart, people seem to watch horror movies every once in a while rather than quite frequently, so the quality of the horror movie must be something to be careful of to make it of good quality. Good quality films once in a while reminds people why they come to watch it.

Audience Research: Genre Preferance

This is how many people preferred each sub-genre of horror from our Audience Research. It turns out, from the looks of the chart, that Psychological thrillers are a much more preferred genre of horror. It is, obviously, possible to combine more than one or two genres of horror so some elements of psychological horror will definitely be included in our horror trailer.

Group Mood Board

This is my group's mood board conatining all the ideas we would like in our trailer. The background image of the reflective corridor is in support of the moving reflections in Resident Evil, as I said in my personal mood board. This idea of reflections could also be used in mirrors, shooting from behind the protagonist and seeing something in the mirror behind the protagonist. Again, more bloody writing to support the idea of an icon for horror. The idea of using a forest is an interesting thought as it could connote disorientation with the many trees and no way out. Close-ups of the monsters could connote an invasion of personal space which is what is used in a majority of horror movies. Bloody hand-prints are another form of iconography for horror movies and the use of a school would support my idea of "Reaperman" but also it is horror inside, what we would class, a safe place. A silhouette would be another connotation of mysteriousness and uncertainty which would be a key aspect, particularly in psychological thrillers.

Horror Trailer Mood Board

These are the sort of things I would like to include in my horror movie trailer. I added an image of the grim reaper because I quite like my "Reaperman" plot and so thought it would be a cool idea. I find that creepy, eerie shadows either on the floor or through a window are a little unnerving and mysterious, it would make a great horror element. Again, I put images of students and a school on the board because it goes along with the "Reaperman" idea. Bloody writing, I feel, is a key icon to a horror and also being trapped inside, hence the padloc image. Long corridors would be a nice idea, especially with efelctive surfaces because at some point in Resident Evil, there are everal shots of a refelctive corridor and you can vaguely see moving shapes in the reflections. I feel that it could be a very creepy and horrific thing to see.

Reaperman, Plot Synopsis

Set in a High school or College, one of the students is nicknamed the Reaperman because of the way he dresses, a long black coat, black trousers and t-shirts with artistic images of the grim reaper. People are continuously teasing him and insulting him in the corridors, but after the unexplained death of his father, he finds a way to get his revenge. Death.
One morning, a bloody, mutilated corpse of one of the boys who had been making fun of Reaper man was found. Reaper man had discovered an ancient inheritance; his family’s gift of control over the Grim Reaper; a vicious, supernatural force that tortures the victim to the brink of death and then drains them of their soul. Reaper man could control the list of victims through writing the names or just a simple location. During an investigation of the murder, being the reject of the school/college, Reaper man was unsuspected of the crime.
When a classroom prank goes too far, Reaper man writes down the name of the school/college and sets up a mass revenge. He locks and seals everyone in their classroom and office and seals up the entire school from the inside, trapping them inside with the Reaper.
Just as the students pack up for break, screams are heard from the classrooms as the students and teachers, alike, are being brutally slaughtered for revenge. Time grows short as one by one, classrooms of students and office-loads of teachers await their turn for a visit from the Reaper. But what Reaperman failed to notice was that in sealing everyone including himself within the college; he has also booked his appointment with the Grim Reaper...

The Role of the Distributor

It is the task of the distributors to identify the largest possible audience for every film. This is made difficult by the constant competition with the other distribution companies such as Warner or Universal. Pre-release posters, websites and other forms of advertising is the Distributor's initial way of drawing in audiences as they seem to already know what they want to see at the cinemas. There is a systematic proces they go through to make and distribute the films and it goes like this:
1) Producer/Company acquires rights to film a story or treatment.
2)Screenplay is developed by one or more writers.
3)Production finance and cast crew are confirmed.
4)Principal photography takes place, in studios and/or on agreed locations, followed by some months of post-production, editing and scoring.
5) Distributor develops release strategy, considers release date and takes delivery of a master print of the finished film.
6) Distributor presents the film to exhibitors and negotiates bilateral agreements to have it shown in cinemas.
7) Distributor's marketing campaign aims to create a "want to see" buzz among the target audience and launches the film.
8) Film prints/discs including the BBFC certificate are delivered to cinemas a few days before opening.
9) Film's run extends any number of weeks subject to demand, which may be augmented by additional marketing.
10) Following its run in cinemas, the film is released in subsequent windows (home entertainment, television) and quickly becomes a catalogue title.

This all begins with a distribution contract from film producers or by the distributors to the producers. Every film has its own tailor-made distribution plan, which the distributor develops in consultation with the producers and/or studio.

The distribution companies are also in charge of marketing the film in a number of ways; Media, Promotions, Publicity, Campaign productions, etc. in an attempt to spread the word and bring in the interest of the target audiences. The total distribution expenditure within the UK is an average of £4m-£5m per film. Trailers, screened shortly before a film, may be preceded by early teaser which tend to last 30-90 seconds. Naturally, in aiming to sell the film, they want to include a representative of the best bits in the film, but early in the film, some sequences may not be available. Publicity ranges from screenings of the film to interviews with directors and stars of the films. Again, this idea of interviewing the directors and actors of the film ma widen the target audience to people who follow these particular production values. The internet plays a fairly major part in the distribution process as this contains the information available to the public including trailers, release dates and/or exclusive information about the film and its production values.

On top of all this planning and marketing, the distributors are in the middle of this competition to make a profit from these films in comparison to the other distribution companies to improve their marketing abilities.

"Texas Chainsaw Massacre" Trailer

This trailer follows most of the conventions of trailers. It has a soft music which changes to deep drumming which would connote something terrifying, but then there are off-key violins to connote something unusual and then there is very loud, dramatic orchestral music. Clearly this convention shows the audience the genre of the film, especially with the drumming and off-key violins. The trailer is comepletely made up of clips from the movie and no V/O, however it shows two of the production values of the film; the director (Michael Bay) and the fact that it is based on a true story directly targets the audience to being followers of that director or those that have seen any of the other remakes of the film. I found this trailer very stereotypical, a very peaceful start, a family on a road trip with a happy couple, peaceful music and then they come across a stranded woman who is mourning over someone who has been killed. The family then goes to investigate and eventually get themselves caught up in whatever the stranded woman was caught up in. But one particular idea I loved about the trailer was how it has jump shots of some eery and disturbing images, like the ragged doll, the rusted crucifix etc. There are a lot of shots done in a sepia effect, possibly to connote evening or something else. Duly noted, the trailer shows off one of the horror movie conventios of setting, there are several shots of a large house, in horror movies, large house have lots of space for evil to hide but also like in some classic horrors, secret passages like what opens up behind the couple half way through the trailer.
An idea which I feel I could encorporate into my trailer would be the use of jump shots nearer the end for a fast-paced effect.

"Paranormal Activity" Teaser Trailer

This trailer, I think, is highly unique. It contains footage of an audience reaction during an initial showing. There are on-screen titles describing what is going on. Th audience reaction was to show other audiences that this film was a trailer, if the title of the film didn't give it away. It contains some very jumpy moments from the film to give audiences a small taste of the film. However despite the sound clips of the film and the on-screen text, it doesn't really follow many of the trailer conventions. There are no production values, which could be to emphasise the home recording style aside from its very amateurish camera-work. There are no actual high quality shots within this trailer. There is a very discrete sound which could be classed as music, which gradually increases in volume and intensity as the trailer progresses. What I very much liked about the apparent style of the film was how it was like a home recording. I think it could be something I could use within my trailer, but I think to make a story to go with it could be more than a challenge. Music-wise, I think an emphasis using heavy metal or aggro-tech music could give a sense of horror.

"A Nightmare on Elm Street" Teaser Trailer

This trailer does follow a majority of the movie trailer conventions. It has dialogue from the film, music that increases in pace and volume towards the end and a production value showing the director of the film. This has a fairly unusual start as it appears as an action film, this could be due to the fact that this is a remake and so a twist would prevent boredom in the audience, but it rapidly begins to twist into horror as the music changes to steady drums and also has the eerie singing of a young girl(s) begins. There is no V/O but there is an on-screen message displaying the production value of the director for those who look out for his films. There is a lot of darkness within the shots of this trailer, this would be to give a nightmarish feel or to connote mysteriousness. My favourite shot has to be the blade touching the boy's back and at the same time, a metallic sound. It has that ideal horror element. An element that I feel I could encorporate into my trailer would be the use of an action theme at some point in the trailer to slightly confuse the audience.

"Saw VI" Teaser Trailer

This trailer doesn't follow all the conventions of a teaser trailer. It is a PoV throughout but tracking backwards through a dingy corridor. It has no V/O but has some on-screen text relating to the film on the bases that i is the sixth film; "6 choices, 6 lessons, 6 chances". It has occassional dialect from the film, and clips through numerous TV screens. The mise-en-scene of the dingy corridor connotes that this is a horror film. The only production value it shows it the idea that it is a sequal to a number of very fmous films which already have a following. I like this because it doesn't give you a clear idea of what is going on in the film and would entice curiosity. This does give me an idea of a possible action for my trailer, I could try using a PoV shot throughout, therefore, putting the audience as the main protagonist or at least giving them that sense or feeling.

"The Last Airbender" Teaser Trailer

This trailer is based on one of my favourite japanese animés. It utilizes nearly all the conventions of a movie trailer. It has a voice over describing the rumours behind the main protagonist "the last airbender". For example the voice over describes him as "the last of a once great nation" etc. Duely noted, the voice over is broken up into clauses, giving only short bits of information which keeps the audience asking "well who is he?". The trailer also gives the production values targetting a particular group of followers, in this case M. Night Shyamalan and those who watches the animé. The music is emotive and gradually increasing in pace and volume to an epic degree to make those who have seen the animé or like Shyamalan's films want to watch the film. The name is given at the end of the trailer as is the same with a majority of trailers. I like this trailer because the conventions that it ues realy does make me want to see it. Even for those who have not seen the Animé series will be at least curiousabout the story and even be thinking about who this person is. It is clearly a film with a very high budget judging by the costumes, setting and the special effects used. The culture of the film is pretty evident as a japanese/chinese martial arts film when the person doing martial arts with a staff takes of his hood to reveal a young cantanese boy with a decorative arrow tattoo on his forehead. The music, I felt, was a very epic/inspirational theme which gives the audience the idea that the film is of blockbuster standards.

"The Shining" and Vladimir Propp

Propp's sphere's of action:
-The Villain: Jack
-The Donor: the people who hired Jack into the Hotel.
-The Helper: The Head Chef
-The Sought for Person: Jack's son.
-The Victim: Jack's son and wife.
-The Falso Hero: The Head Chef.

Jack is the villain because he tries to kill both his son and his wife and murders the head chef of the hotel. The donor is the man who hired Jack, he provided the very thing that drove Jack mad. The helper was the Head chef, he helped Jack's son understand his visions, he was also the false hero as we think he is going to help out when the slaughter begins, but he then gets killed by Jack. The sought for person/people are Jack's son and wife. Both were to be killed and Jack was looking for his son to kill him for some odd reason and both of them are victims.

"Return of the Repressed"

Definition: the process whereby psychological elements, preserved in the unconscious part of your mind, tend to reappear or become aware by the conscious part of your mind.

Relation to the Horror genre: The return of the repressed is seen as a sub-genre of horror. As a theme, it is the idea of the return of something we had thought we had left behind or repressed or a thing of the past re-emerging to the present. This would be mostly used in psychological thrillers like ghost or demonic horror movies. I believe it was used as a theme in Dr Jekyll and Mr Hyde as Dr Jekyll's inner evil emerged.

The Descent Trailer

This is the trailer of my all-time favourite horror movie. The Descent is probably one of the only films that made me jump and satisfied my love of gore and slaughter. I like this trailer because it has all the blood and slaughter that I crave to see (cinematically, of course)In my opinion, my favourite part of this trailer is the part after the boulder nearly crushes one of the women. It had me guessing the genre because initially I would have thought that it was a chick flick, but it then made me guess what genre it was. Right up until the part they start calling for help. My favourite part of the trailer was whilst they were calling for help and the camera gets a shot of each of the women and then it gets to the third one on the left and there is a glimpse of some horrific humanoid shape before the camera blacks out to another clip. It is only that bit which says horror first. The rest of it is my idea of a fun night out. In my opinion, the things that make a good horror trailer is silence creating tension, supernatural/unnatural happenings, a small glimpse at the key plot and plenty of gore. So watch the trailer and see what you think. The trailer shows one of the conventions of a horror movie by setting in a large cave in pitch darkness, giving a sense of disorientation and mysteriousness. So genre is fairly evident. There are some on-screen messages giving some examples of fears like Chloestraphobia and hallucination, which relates heavily to the film itself, in between actual clips of the film which contains dialogue of the protagonists. The music is constantly growing louder and fainter to give a sense of tension but then escalates to climax at the end. So the trailer is directly targeted to horror followers without mistake and follows the basic conventions of a movie trailer. By the way...have fun.

Haunting in Connecticut Trailer

This is the trailer for the fairly recent horror movie, "The Haunting in Connecticut". What I really love about this trailer is how it opens with a quote, "Why do bad things happen to good people." The quote immediately says this is a horror movie. It is like most other horror movies based on a family moving into a new home or living in a haunted house like "The Others" or "The Amityville Horror" but unlike some other horror movies, right after the quote, it has the on-screen text saying "based on a true story. Now this is what immediately got me into the trailer, how the film is actually based on something that has happened in real life, I can only recall 1 horror movie that stated that it was based on a true story, "The Exorcism of Emily Rose." (You can tell that I like my horror movies) Like quite a few trailers if not only horror, it gives away a little sneaky peak as to the plot. When the woman is looking in the house and asks about a catch, a male voice says, "well, it has a bit of a history." Now, this is the kind of thing I love, it gives away just a little bit of the plot and it makes you desperately want to know what the history is, but then came the downfall. My biggest disappointment with this trailer was it gave it away, stupidly. About half way through the trailer it gives away the reason why the house is haunted, there is a newspaper article about a funeral home. So, that made me a little disappointed but all the same, it has almost every aspect that I love about a horror movie, particularly ghost movies. Creepy shadows, rotting food, unusual marks cut into flesh and flashing clips of ghosts. A little bit of blood and guts wouldn't go amiss though. The only thing cheesy about this film i didn't like is when the woman nearly gets killed by the shower curtain. I've seen several horror movies with at least one death like that. Overall, I think this was an extremely successful trailer. The music of the trailer has a slightly creepy off-key piano and high pitched violins which ascend in pace and volume for tension and suspense. There is a V/O throughout the trailer of some of the characters like a medium and the mother to vaguely explain the story or their current situation. There is also some on-screen texts which give location and some other minor details about the film. The use of jumpy shots and escalating music is a clear connotation of horror and not something to get easily confused about. It does also give the name of the film. Anyway, have a watch and grab hold of your seats!