It is the task of the distributors to identify the largest possible audience for every film. This is made difficult by the constant competition with the other distribution companies such as Warner or Universal. Pre-release posters, websites and other forms of advertising is the Distributor's initial way of drawing in audiences as they seem to already know what they want to see at the cinemas. There is a systematic proces they go through to make and distribute the films and it goes like this:
1) Producer/Company acquires rights to film a story or treatment.
2)Screenplay is developed by one or more writers.
3)Production finance and cast crew are confirmed.
4)Principal photography takes place, in studios and/or on agreed locations, followed by some months of post-production, editing and scoring.
5) Distributor develops release strategy, considers release date and takes delivery of a master print of the finished film.
6) Distributor presents the film to exhibitors and negotiates bilateral agreements to have it shown in cinemas.
7) Distributor's marketing campaign aims to create a "want to see" buzz among the target audience and launches the film.
8) Film prints/discs including the BBFC certificate are delivered to cinemas a few days before opening.
9) Film's run extends any number of weeks subject to demand, which may be augmented by additional marketing.
10) Following its run in cinemas, the film is released in subsequent windows (home entertainment, television) and quickly becomes a catalogue title.
This all begins with a distribution contract from film producers or by the distributors to the producers. Every film has its own tailor-made distribution plan, which the distributor develops in consultation with the producers and/or studio.
The distribution companies are also in charge of marketing the film in a number of ways; Media, Promotions, Publicity, Campaign productions, etc. in an attempt to spread the word and bring in the interest of the target audiences. The total distribution expenditure within the UK is an average of £4m-£5m per film. Trailers, screened shortly before a film, may be preceded by early teaser which tend to last 30-90 seconds. Naturally, in aiming to sell the film, they want to include a representative of the best bits in the film, but early in the film, some sequences may not be available. Publicity ranges from screenings of the film to interviews with directors and stars of the films. Again, this idea of interviewing the directors and actors of the film ma widen the target audience to people who follow these particular production values. The internet plays a fairly major part in the distribution process as this contains the information available to the public including trailers, release dates and/or exclusive information about the film and its production values.
On top of all this planning and marketing, the distributors are in the middle of this competition to make a profit from these films in comparison to the other distribution companies to improve their marketing abilities.
1) Producer/Company acquires rights to film a story or treatment.
2)Screenplay is developed by one or more writers.
3)Production finance and cast crew are confirmed.
4)Principal photography takes place, in studios and/or on agreed locations, followed by some months of post-production, editing and scoring.
5) Distributor develops release strategy, considers release date and takes delivery of a master print of the finished film.
6) Distributor presents the film to exhibitors and negotiates bilateral agreements to have it shown in cinemas.
7) Distributor's marketing campaign aims to create a "want to see" buzz among the target audience and launches the film.
8) Film prints/discs including the BBFC certificate are delivered to cinemas a few days before opening.
9) Film's run extends any number of weeks subject to demand, which may be augmented by additional marketing.
10) Following its run in cinemas, the film is released in subsequent windows (home entertainment, television) and quickly becomes a catalogue title.
This all begins with a distribution contract from film producers or by the distributors to the producers. Every film has its own tailor-made distribution plan, which the distributor develops in consultation with the producers and/or studio.
The distribution companies are also in charge of marketing the film in a number of ways; Media, Promotions, Publicity, Campaign productions, etc. in an attempt to spread the word and bring in the interest of the target audiences. The total distribution expenditure within the UK is an average of £4m-£5m per film. Trailers, screened shortly before a film, may be preceded by early teaser which tend to last 30-90 seconds. Naturally, in aiming to sell the film, they want to include a representative of the best bits in the film, but early in the film, some sequences may not be available. Publicity ranges from screenings of the film to interviews with directors and stars of the films. Again, this idea of interviewing the directors and actors of the film ma widen the target audience to people who follow these particular production values. The internet plays a fairly major part in the distribution process as this contains the information available to the public including trailers, release dates and/or exclusive information about the film and its production values.
On top of all this planning and marketing, the distributors are in the middle of this competition to make a profit from these films in comparison to the other distribution companies to improve their marketing abilities.
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