Tuesday 20 October 2009

"The Last Airbender" Teaser Trailer

This trailer is based on one of my favourite japanese animés. It utilizes nearly all the conventions of a movie trailer. It has a voice over describing the rumours behind the main protagonist "the last airbender". For example the voice over describes him as "the last of a once great nation" etc. Duely noted, the voice over is broken up into clauses, giving only short bits of information which keeps the audience asking "well who is he?". The trailer also gives the production values targetting a particular group of followers, in this case M. Night Shyamalan and those who watches the animé. The music is emotive and gradually increasing in pace and volume to an epic degree to make those who have seen the animé or like Shyamalan's films want to watch the film. The name is given at the end of the trailer as is the same with a majority of trailers. I like this trailer because the conventions that it ues realy does make me want to see it. Even for those who have not seen the Animé series will be at least curiousabout the story and even be thinking about who this person is. It is clearly a film with a very high budget judging by the costumes, setting and the special effects used. The culture of the film is pretty evident as a japanese/chinese martial arts film when the person doing martial arts with a staff takes of his hood to reveal a young cantanese boy with a decorative arrow tattoo on his forehead. The music, I felt, was a very epic/inspirational theme which gives the audience the idea that the film is of blockbuster standards.



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